Waitamin.

Waitamin, an organic cold-pressed juice brand, needed more than a static marketing site. The team wanted to run blog posts, testimonials, and lead-capture campaigns themselves — without waiting on a developer for every copy change or redeploy — while keeping the polished, animated feel of a premium consumer brand.

I designed and built a production Next.js/TypeScript marketing site backed by a custom Payload CMS (PostgreSQL + S3), giving non-technical staff a full admin panel for blog, testimonial, and lead-capture content. I built REST APIs for contact, partner-inquiry, and email-subscription flows, rich-text blog rendering (Lexical editor to React) with infinite-scroll listing and related-posts logic, and a fully responsive animated UI using Framer Motion and Lenis smooth scroll — scroll-triggered reveals, an animated feature-card scroller, and infinite testimonial and location carousels.

The site shipped to production on AWS Amplify with media storage migrated to S3 and database connection pooling tuned for serverless traffic. Staff now publish and edit all content through the CMS with zero code deploys. Delivered solo in about 3 months: roughly 39K lines added across 100 commits.